About Abide Hawaii
Our Story
Out founder, Jenny Wang, started Abide Hawaii from her home office, launching a company that now serves Hawai'i exclusively from its Honolulu base. Abide began in 2020 during a severe toilet paper shortage, which hit Hawai'i especially hard. Jenny committed to supplying the state consistently, pivoting to bamboo fiber, a sustainable option that uses fewer chemicals and is free of PFAS. Abide became Hawai'i's first and only local brand offering bamboo bath tissue, napkins, and paper towels, a unique alternative that also met critical local needs.