Out founder, Jenny Wang, started Abide Hawaii from her home office, launching a company that now serves Hawai'i exclusively from its Honolulu base. Abide began in 2020 during a severe toilet paper shortage, which hit Hawai'i especially hard. Jenny committed to supplying the state consistently, pivoting to bamboo fiber, a sustainable option that uses fewer chemicals and is free of PFAS. Abide became Hawai'i's first and only local brand offering bamboo bath tissue, napkins, and paper towels, a unique alternative that also met critical local needs.
In 2021, Abide expanded its eco-friendly product line to include plant-based plastic cutlery, straws, cups, and compostable tableware. These items, in full compliance with Hawai'i's petroleum plastic and styrofoam bans, are widely available at local retailers. By 2023, Abide launched a robust line of disposable food service products, gaining traction in the market and becoming the only Hawai'i brand offering a comprehensive range of items for the food service industry.
About Abide Hawaii
An Exciting Future
Jenny, inspired by her early experiences in her father’s small business in rural China, began her journey with a vision to create meaningful, sustainable products for local communities. After college in China and advanced studies in the U.S., she returned to America to start her own company. Now, with her family by her side, she’s dedicated to growing Abide Hawaii as a trusted local brand, committed to quality, sustainability, and honest business practices.
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